Due to the advancements in mobile technologies, you can use SMS messaging services for your online brands to drive traffic to your website. Smartphones are gaining popularity worldwide, with over 1billion people having access to the internet through their mobile phones.
As a marketer, you may have multiple marketing channels, and the challenge is selecting the best option. However, not everyone has a ton of experience in this marketing approach. Now to the billion-dollar question ‘How do you improve traffic to your website through SMS marketing?’ This guide highlights some of the best-proven text message marketing tips.
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Embedded Links
This is one of the best ways to provide your customers with relevant information. You may be worried about the character limitation of SMS, especially when you have a long link address; in such a case, you may try using a free web shortener, like bit.ly. Links are beneficial when you don’t have enough room and time for a sales speech.
All you need to do in this case is to include a link to the short message. It is, however, essential to ensure the message is compelling enough to make the customers curious hence driving them to follow the link. By embedding a link in the text message, you are giving your customers one-tap access to your website without having to open their browser.
Offer Promotions and Incentives
Not every business proposes an offer to its customers through SMS to entice them. This means you can invest in this to gain some competitive advantage and boost the process of driving more visitors to your website. Make use of promotional messages by offering your customers exclusive promotions. You can also increase the traffic to your website by promising your customers incentives in exchange for clicking the link.
However, when using this tactic due diligence is vital. This will help you understand what will most likely entice the customer and use it to lure them to your brand. Make your SMS special with the special deals they do not usually get, and then tie the deal to visiting your website. This is to say, tieing deals to the website- ensures the agreement is reasonable and enticing.
Utilize SMS API
App developers have discovered ways of using an SMS API to source web traffic. You can streamline messages to connect brands, apps, and customers as a marketer. With this, you can send bulk messages and increase the chances of attracting more visitors to your site by combining the enhanced user experience of an app with the qualities of the app. With the high open rate of SMS, SMS APIs are perfect for time-sensitive offers and driving customers to your site.
Use Short and Precise SMS
A long and winding marketing message may be boring to the customers and cause them to lose their attention and interest. There is a big secret in keeping the message fun, direct and simple. Understand that you are competing for the customers’ precious time because they receive many such messages from other marketers.
If your text message is long and tedious, customers will often either delete or swipe without reading, and you don’t what that. All you need to do is introduce yourself, state your offer or what you want, and then attach a link address that will direct the customer to your homepage.
SMS Marketing Platform
Take advantage of a robust marketing platform to strengthen the delivery of your SMS campaign. Automated sending text messages using bulk SMS platforms makes your marketing campaign very easy and effective in attracting customer traffic. There are several benefits of integrating text marketing service to your overall marketing strategy apart from increasing customer traffic to your website. This method makes it easy to reach a broad customer base all at once, leading to customer traffic.
Customer Feedback Surveys and Reminder SMS
As a marketer, it is essential that you also spare some time to listen to your customers. Customers will give their feedback on their opinion about your brand, whether they are satisfied or not, and what you can do to improve in certain areas. In most cases, customers who give feedback are serious and loyal. You can include a link on the text which directs them to a spot of giving their input and even attach a reward to it such that they can get it once they have given their feedback.
You can also drive more visitors to your website by sending reminder messages about your offer and promotions via SMS campaigning. In most cases, customers will make up their mind to purchase your product or even visit your website but end up not doing that, maybe because it skipped their minds. In such cases, reminder messages will help you a lot by ensuring that none of the interested customers failed to visit your website or missed your amazing offers hence boosting your website traffic.
Conclusion
If your priority is to increase your website traffic by driving more visitors to your site because your business is entirely online, then SMS marketing is your deal-breaker. As the world is heading towards a digital explosion, SMS integrated selling is one of the best techniques to promote your website.
