According to Video Marketing Statistics, “By 2024, people will spend approximately $9.26 billion on video ads.” With this, we can conclude the future of video marketing is looking brighter than ever.
Video production is a necessity for many small businesses and large enterprises. Marketing videos enable these organizations to make a massive marketing push to their audience. To make these videos available, organizations use a professional online video editor tool.
According to another marketing agency, “video marketing gives them 66% qualified leads per year,” claiming that is only because of optimized and customized videos. It is vital to use the best online video trimmer and tools to make videos more accessible to the audience.
Table of Contents
Video Production Process
The steps for creating a professional video are categorized into three processes: the pre-production process, the production process, and the post-production process.
- Pre-production: This is when all the details are ironed out. If you’re making a movie, the pre-production process will include things like drafting a script, casting, preparing costumes, budgeting, and finding a location.
- Production: This is when the action takes place. The crew shoots everything that was planned in pre-production during this time. Assume you’re working on an animated film. This is the moment to sketch out all of your ideas one by one.
- Post-production: This happens after you have finished working with your source content. Editing, visual effects, music and sound effects, color correction, and so on are processes that take the most time.
Pre-Production Process
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Project Evaluation
The project evaluation step involves deciding the screenplay, evaluating the idea, or writing the story. A video production needs a thorough evaluation. Take the required time and understand what your audience wishes to see or what you will show them.
This evaluation exercise helps set the expectation level as the prime factor. This exercise also helps convert your thoughts into an action plan and bridge the gap between your thoughts and video production.
It also helps you know your audience better by making them your top priority. A convincing video revolves around the necessities of the targeted audience, and this is the vital piece in any video production.
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Script Writing
This is the step where the idea originates. It could be a film screenplay, a commercial idea, or a client’s vision of the type of video they require for their company.
Your audience only wants three things for writing a script:
- Quality perception: Your readers know that you’ll attempt to make their time worthwhile—and that if you don’t, you’ll make it up to them later.
- You should have a good idea of what you’ll be writing about: This doesn’t mean you have to write only in one niche, but it helps if they know you’re consistent in a few areas.
- A characteristic of the individual: They develop an understanding of who you are as a person. This helps to humanize your work and give your story personality. This suggests you’ve infused your writing with a sense of humanity and feeling.
And do not create videos on something that you are unaware of; this reduces the trust built between your audience and your brand.
Your scriptwriting must be direct, simple, and clear.
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StoryBoard
A storyboard is all about emitting the energy of video timelines and creative video shoots. This allows showcasing your imagination in 2D or 3D.
This also includes the medium to be used for sketching, templates, thumbnails, and some other vital data. The storyboard decides the flow of the concept.
Production Stage
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Conduct pre-production planning:
This entails finding a location, getting all necessary permits, getting the equipment, examining your script, speaking with the actors about their roles, determining the budget, and, finally, determining the time and day for the shoot.
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Filming
Yes, the day of the shoot is huge, much like the pre-production planning, and there should be a million things that go smoothly.
A tip: Make all of your preparations three days before the shoot to ensure that everything runs properly. In addition, things will not frustrate you.
This is the idealistic part of the process. This is when you collect all the video, film, and sound that will be used in the next step.
Unlike most businesses and individuals, video production houses have high-quality equipment that they employ to create excellent videos. It doesn’t mean you should also have them. You can also shoot with your only phone.
Audio quality is one of the most important aspects of video creation. It is simple to avoid noise floor, hiss, and static in your recordings.
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Amazing lighting
Every videographer understands the importance of lighting to capture stunning shots. Excellent lighting may improve the quality of video production by leaps and bounds. Use the abundance of light available for free; choose locations where crowds do not disturb your shoot.
Post-production
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Video Editing
After you’ve gathered all your assets, it is time to edit
Editing is two things: putting the footage together, making it flow, and making creative modifications to help convey the story and emotion. When the finished piece comes together, not everything works as expected; thus, editing can essentially rewrite the screenplay to some extent. Visual effects, sound design, music and score, and any last touches to bring the piece to completion are all included in post-production.
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Voiceover
If your video requires voiceover, hire a professional or do it yourself. Voiceovers also play a vital role in making compelling videos because they convey the script to the audience. Direct the artist if you have to.
The voice tape should be in sync with the video footage, so make sure you are using the right software to do it.
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Graphics
Add text style, effects, and animation to the footage. Use animation to emphasize the key elements as graphs or any form of illustration.
Use text where complicated words are used. And effects synchronized with the video featuring the product and your website can make the video much better than just plain video slides.
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Music
Each video has a character, and each video is different. Music can make your audience feel the emotions you want them to feel through the characters. The music you choose to add radiates the same vibe.
Sound effects are also important but do not kill the vibe of the video with an absurd mixture of effects. The music should convey the purpose of the video.
1. Optimization And Delivery
Before sharing the video, optimize your video according to social media standards. Not every format is accepted by these platforms. For example, on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, mp4 is the best format.
If it is a video, then optimize it in a square ratio mode and, if it is for the story, then optimize in vertical video aspect mode.
For delivery, choose the broadcasting channel. Theatre release, a DVD, the broadcasting of a TV commercial, or the posting of the video online could all be examples of delivery and distribution. The video isn’t finished until it’s out there and available to the intended audience.
