Animated content has long been a powerful marketing medium for bolstering brand recognition. These videos can help you attract millions to your brand and build trust with your audience. A single well-made animation video from leading animation studios in London can prove to be an instant hit with viewers and consolidate your brand’s position in the market.
Here is how animated videos can help with brand recognition.
1. Viral Videos
Leading brands have relied on viral videos to reinforce their marketing power. An animated video that strikes a chord with your audience can be a great marketing tool since viewers enjoy sharing such videos with others. Thus, you can turn ordinary viewers into your unpaid salesmen by creating an animation video that resonates with your target demographics.
Viral videos are a smart marketing tactic since they allow you to sell subtly without using too much sales talk. Hence, viral videos may be a much better option than regular ads. While people are averse to ads and dismiss them as noise, they are far more receptive to viral videos that amuse them.
You can tactfully convey your brand DNA and core values through viral videos without resorting to overt sales tactics. To do this, you can rely on a sense of humor where appropriate. you can also rely on inspirational videos to engage your audience.
You can use animated videos to convey user experience to viewers and thus transform them from skeptics into believers. You can show the pleasant experience of your previous customers to inform audiences about how your products and services can help them out.
People are naturally skeptical of marketing material and tend to dismiss them as hyperbole that has little in common with reality. You can get around this by using animated videos to deliver testimonials and good user experiences that can help you foster trust and nurture confidence in your brand.
Social proof works. People rely on the experiences of others to assess the nature of their own experience in the future. Thus, if you can show how existing customers are successfully using and benefiting from your brand, then prospects will be confident of gaining the same advantages by purchasing from you.
Your animated video can show a story of how the average customer benefits from your brand. You can add powerful positive emotions to appeal to the hearts and minds of prospects through animated videos.
3. Tutorials And Explainer Videos
If a picture can convey a thousand words, then animated videos can do even more for your brand. Animated videos contain plenty of powerful images and impart a dynamic nature to otherwise static looking imagery. By putting powerful images into motion, animated videos empower you to engage your audience and mesmerize them.
It is for these reasons that animated videos are the perfect medium for explaining how your products work. Text alone can be rather prosaic and fails to build a vivid picture. Images as well fall short since they do not have the power of motion to ease visualization for your prospects. Animated videos, on the other hand, exceed and surpass expectations since they use the power of dynamic imagery to elucidate anything that needs explaining. Whatever you could not show satisfactorily with text and static images, you can easily bring it to life through animation.
Animation can help your audience to visualize anything with utmost ease. You can even draw on the power of text by using it wisely in your animations. Images are far more poignant when they are dynamic. Thus, animations are the perfect platform for explainer videos and tutorials.
4. Information Marketing
You may have a lucid and comprehensive understanding of your business offerings thanks to years of experience and technical prowess. But the same cannot be said for the common person, since they are often lacking in experience and technical knowledge necessary for understanding your products and services. Thus you can face a hard time explaining the worth of your products and services to ordinary people who are not experts in your field.
But you can use animated videos to visually demonstrate real life problems and how your products and services can alleviate them. Animated videos can help you to disseminate information that would be difficult to impart through text and images.
Animated videos also have the entertainment factor which can motivate viewers to watch them. People in general are not too exuberant about going through thousands of words interspersed with images. However, they may be more enthusiastic to receive the same information through animation since it is entertaining, assists in visualization and easily conveys large amounts of information and insights in a few minutes. Besides making things so much easier for your audience, animations also make it far more interesting and amusing.
5. Product Descriptions
Traditional marketing mediums that use text and images will almost certainly be less effective than animations for demonstrating how your products work.
Animations are a highly cost effective and economical solution to using human demonstrators for showcasing how your products work.
By opting for animated videos, you can deliver all salient points pertaining to your products and services in just a few minutes. The animated video format is highly appealing for almost everyone since it enables instant visualization and greatly eases understanding.
Suppose you want to demonstrate your product by showing how its moving parts work. This is hard to accomplish with static images and text. Animated videos on the other hand can greatly simplify things.
And it’s not just physical products that are easier to demonstrate. With animated videos, you can show how your software works by vividly displaying its console, interface, functions and features, input and corresponding output.
You can rely on the premier design agency in London to create the best animated videos that will take your brand to new heights. We can make avant-garde videos to evoke a positive reaction from your audience and bring your brand to life.
Richard Kearsey is a digital designer at Emerald Colour – a digital design agency in London that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.