Tag Archives: Facebook

Problems with Facebook Storefronts

Facebook Storefronts

Originally it sounded like a dream come true for business owners — the ability to sell products from a Facebook page directly to customers. Before that, if a person was visiting a business’s Facebook profile and decided to purchase a product, he would have to open a separate browser window, load the business’s actual website, hunt down the product page, and finally begin the actual purchase process. Understandably, the concern was that many customers would become distracted or lose interest during all these steps. The development of the Facebook storefront was designed to eliminate these issues, but unfortunately, it has largely failed to live up to its early hype. That leaves many retailers forced to either rely solely on their own websites, or shoulder the expense of moving into build brick-and-mortar storefronts.

Many major retailers, including Gamestop, Nordstrom, J.C. Penny and the Gap, have closed down their Facebook storefronts in recent months. The reason for the failure so far of these storefronts can be attributed to several different primary causes. Perhaps the most basic of these causes is simply the fact that many businesses have yet to adapt to the new format of online commerce. Although many people have learned to shop online, most are still unsure how to relate social media to shopping. For Facebook storefronts and similar programs to become successful in the long run, businesses will need to learn how to make the shopping experience just as enjoyable as any other aspect of that person’s Facebook activities. In large part, this can be accomplished by developing a back-and-forth relationship with customers, one that incorporates product updates, inventory support and service, news and announcements and rewards programs, just to name a few ideas. Implementing these concepts, however, is a process that takes time. Continue reading

Yahoo Takes a Swing at Facebook for Infringing Patents

Yahoo Patent

Yahoo has decided to throw the first punch in one of the rare legal battles involving major technology companies that deal with social media. Facebook is on the receiving end of the lawsuit filed by Yahoo. The company claims that Facebook has infringed a total of 10 patents that relate to methodologies used by companies to advertise on the web.

Yahoo filed the lawsuit in federal court in San Jose, Calif on Monday. There have been many lawsuits in the smartphone and tablet markets and this lawsuit by Yahoo might just be a sign that the floodgates of social media lawsuits are just about to open. Smartphone and tablet manufacturers have been on each other’s necks for several years now with lawsuits being filed all over the world. The lawsuits have had serious implications on company profits of major manufacturers as they are forced to discontinue selling their products in some parts of the world. Continue reading

Facebook’s IPO – Major Questions And Consequences

Facebook IPO

Facebook’s IPO is the latest buzz in the market. But along with all the interest that it has generated, it has also raised quite a few questions. How successful will the IPO be? What are the benefits? Who is getting Rich? How do we get a stake in the bid?

Where Is Facebook Today?

Facebook is currently the leading social media networking site, as we are already aware and as per reports, it’s now the one company to file a $5 billion IPO.

Consequences: Based on these developments, the pressures increase. The board of directors is already set; which means the company now has to work towards profits; not just for themselves, but for everyone who has a stake in the company.

How Does Facebook Earn Money?

As per reports, about 12 percent of the revenue in the previous year came from gaming (games like FarmVillie and CityVille and other of course games) while, the remaining 87 percent came from advertising.

Consequences: With the way expectations are going to grow, the main channel for revenue seems to be advertising. Facebook will have to gain more and leverage its advertising domain. This could mean more ads being thrust on the user and commercialisation of the features. You can expect some interesting factors, but mostly, there’re going to be about making the user dig deeper into his pockets. Continue reading

Pre-Teen Poking: How to Keep Under 13s Safe on Facebook

Facebook Safety

Facebook: Now More Popular than Barbie and Ben 10

Parents are regularly informed of the dangers that the internet can expose children to but concurrently, kids are absorbing the ideology that Facebook holds much importance socially – the online phenomenon is constantly discussed amongst peers (both young and old) and is increasingly referred to within newspapers and on television.

Despite the fact that the social network’s own ‘Help Centre’ states that no one under the age of 13 years of age is allowed to construct a Facebook profile, this hasn’t stopped thousands of children around the globe from doing exactly this. Many parents have actually helped to create accounts for children too; a survey (included in a recent academic journal as part of a study entitled Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the ‘Children’s Online Privacy Protection Act’) discovered that 76% of parents aware of their children’s underage Facebook-ing had involvement in the creation of their kid’s profile.

You might think that it is pressure from peers alone that is seeing members of the next generation signing up to Facebook before hitting the (less than) big 1-3. There are many parents who feel that using the network is beneficial for children who are growing up in a world that is increasingly driven by computers and online advancements. Continue reading

Popular Facebook Games in 2011


A recent study of Facebook usage has revealed that approximately forty percent of Facebook’s traffic is the use of Facebook apps. Social games are some of the most popular apps. Below are some of the top Facebook apps that gamers used during 2011.

Farmville and Cityville

These Zynga classics have been popular with Facebook users for a couple of years now. Farmville, one of the most popular Facebook games invites players build and maintain a virtual farm by attending to crops, building storage and feeding farm animals. Farmville players are encouraged to play with their friends and are given the opportunity to grow their rural empire either by paying for Zynga Farmville credits or asking Facebook friends for favors. Also popular is the Zynga game Cityville. Cityville operates along the same lines as Farmville, but with more of an urban twist.

Gardens of Time

This game has recently been listed as one of the most popular Facebook games of 2011. Playdom, a Disney owned company, has created a beautifully designed game where the players are required to find hidden objects in a garden throughout history. The objects eventually give the players clues to a secret society that must be thwarted in order to protect the earth from a sinister fate. Continue reading

Blue Nile’s “Manly” Social Media Campaign

Are You Man Enough?

Working up the nerve to propose is hard to do. But imagine working up the nerve to propose in front of the entire world. Terrified?

Blue Nile’s “Are You Man Enough” campaign challenges guys to create a romantic and creative video or essay about why they’re man enough to propose to their girlfriend in front of – quite possibly– millions of people.

The winner of the contest is rewarded with an engagement ring valued at $7,500; a first class flight to New York; hotel accommodations; dinner; spending money and a proposal on Black Friday (November 25th) during the NASDAQ opening in Times Square.

That’s a pretty big deal.

It’s such a big deal, in fact, that it encourages guys to think about the proposal above all else. While other facets of marriage are important, it can be hard to focus on the importance of the proposal with wedding dates, locations, diamond rings or honeymoon plans on your mind.

The Blue Nile campaign serves as an excellent springboard for men to begin thinking about their future and to be bold about love and marriage. This contest gives guys a chance to think about what matters most: love. And everything else will fall into place after that. Continue reading

The Seven Cardinal Sins of Facebook


Lots of your Facebook “friends” might spend their free time roaming and lurking through your profile and photo albums. Facebook “stalking” is a habit many people have acquired due to wealth of information that is over-shared on the social networking site. They’re enthralled by the things people post, from scandalous pictures to intriguing status updates, and they can’t get enough of it. When you post on Facebook, you should be wary of what you’re contributing. Whether it’s your mom, your boss, or a stranger, anyone you’re friends with can potentially be following your life more closely than you’d allow in person or real time conversation. Too many people post things they’d never do or say anywhere else. To protect yourself from your own over-sharing, be careful to never commit these seven cardinal sins of Facebook.


Don’t think you’re above the moral code of anyone else and post disreputable photos or updates. When you post that picture of you falling down drunk at the bar, you are telling people you’re proud of it. Having pride over the wrong types of things is a huge mistake to make on Facebook. Anything you post is presumably something you want to share with your friends, so be careful not to brag about your worst moments. Continue reading

Facebook’s Timeline: Will it Be a Huge Hit?

Facebook Timeline

Aside from the fact that Facebook is now getting sued by Timelines.com for calling there new platform “Timeline” (apparently “Timelines” and “Timeline” are the same word when it comes to the law), the hottest social network on the planet seems to be very confident about the roll out of their new feature, which Mark Zucherberg demonstrated at the the latest F8 conference.

If you haven’t heard about Timeline, it is a new feature that Facebook is going to launch that is going to completely change the way people use Facebook. It is more of a “story of our lives” rather than what we are doing at each and every second of our lives. It has the potential to be very addictive…

…Or totally blow up in the users face (doesn’t everything with Facebook usually go like that – think “NewsFeed”).

That being said, I have gotten a chance to begin using Facebook’s timeline feature, which anybody can by following these directions, and I have to say that so far, I have completely no idea how people are going to react to the social network user interface update. At first, I thought it was completely awesome, then I thought it was completely terrible, and then I once again thought it was completely awesome. Continue reading

Using Facebook and Twitter to Interact with the World

Facebook and Twitter

Social media is a commonly used term in today’s modern world. The popularity of social media has increased by leaps and bounds since the IT boom splashed over the world, and there are very few people in the world who are unaware of the phrase social media.

Social media can be termed as an innovative way by the use of internet or mobile services to communicate in a very interactive way. There are very different sources of social media nowadays, e.g. blogs, social networking sites, forums, etc. In each one of these, people can connect to each other and share views and ideas on a specific topic, or they can just update their status of how they are feeling or what is their mood so that their friends connected to them through this media come to know of them. Continue reading

Facebook and Twitter In The Office – A Business Killer?

Twitter and Facebook

A lot of people seem to get fired in a business for spending a lot of their time sneaking around Twitter and Facebook and you can see the damage that it can cause a business if their employees aren’t working and are chatting away to their friends and followers instead. On the other hand, if you own a business I wouldn’t rush into banning social media in the work environment straight away. There are both positives and negatives to allowing these services in the office.

The Negatives


The first major downside to allowing your employees on Twitter and Facebook during working hours is that they could easily spend half their time on the service. Even if you monitor how much they are pushing out on their walls it doesn’t mean they aren’t chatting away to their friends on the Facebook chat or sharing private messages on Twitter. Productivity across the company could drastically fall with the introduction of Twitter and Facebook. Continue reading