Should Your Business Have Its Own Podcast?

What is Podcasting?

Podcast, the word may sound heavy with its vast uses in different ways. But, www.Hive Rise.com podcasting basically a form or a way of producing the information in an audio file over the internet. It can be said that it is a tactic by blog users to broadcast the content either in written form or in an audio file. The basic idea of marketers is to promote the business to earn profit which requires an equal amount of promotion along with many other things such as teamwork, cooperation and etc.

So, podcasting is the broadcasting of information to masses in an audio file for the promotion for business purpose. Now, the question that must be arising in your mind could be why the audio file is required for imparting information in writing? Don’t just strain your nerves, here is the answer as well. If we say in layman’s words, that human brains have an ability to memorise the visuals, images or audio more conveniently as compared with the written part. Hence, to create lasting impact over human brain audio can be used as a tactic to provide the information over the blogs.

Podcasting and Business

Podcasting can be considered as a stepping stone for marketers and businessmen in the market. As business requires promotion which is a crucial part of the business as to get noticed by the consumer so that they get interested in their content, podcasting helps in undivided attention from the potential leads. It can boost business in many different ways along with getting to know our customers as well. Let’ study some benefits of podcasting in business.

1)      Advertising and Sales

Nevertheless, this is the first point to be considered. Promotion in a relevant way such as sales jingles, storytelling, an education-based documentary can be considered a major reason for providing the information. The audios are also made available for download without any extra charges to pay also attracts the consumers as now the generation is equipped with mobile phones and run on fingertips. Hence, the downloading feature enables to listen and also allows to multitask.

The advertising can be done in many ways by uploading podcasts weekly in which clients can be informed of upcoming details of the week making them curious which leads them to remain in constant touch with us.

2)    Enhance relationship with Clients

The world is more into a competition, as a result, everyone is running a rat race trying hard to achieve. This leads to several brands and options for the clients to choose from and this divided attention of clients also confuse them. So it’s important to stand out from the rest to get noticed and earn a profit. To be different is the question which can be resolved by uploading the podcasts that help in interaction with clients. Podcasts can also be uploaded by answering some frequently asked questions from clients. These kinds of initiation lead to that attached feeling and interest in the business and its components. And that is how we can attract traffic to the website.

As a result, we earn loyal clients who help in spreading the information further.

3) Revenue Generator

Podcasts have many reasons to become the revenue generator for the company. They can provide the earnings either by sponsorships, partnerships or sales projects. When the podcasts are released on a regular basis, it gains a regular kind of audience and vendors will take interest for the release of 30 sec or so as a part of an advertisement. As a result, these vendors are ready to pay you a huge amount which can be beneficial for your company. Partnerships can also be responsible for earning some bucks. Once the audiences are set we can always console them by providing exciting offers like giving some discount and also leaving the link to the partner. This can provide our company with a commission from partners’ end.

4) Connection of Clients with Companies with Help of Podcasts

Podcasts give many opportunities to connect with the audience. Podcasts can be used to train the employees, sharing the feedback of our clients, making any kind of announcements, applauding the work of the clients and many such activities. Podcasts main focus is providing the information in audio so that it is impactful and long-lasting. This can also gain trust and satisfaction of customers. Once it is achieved, they will be the one standing in front of the queue waiting for the next product.

5)    Watch on Competition

In the rat race of competition, the only perspective shall not be to reach on top but also watching the contemporaries. Spying on competitors using website visitor tracking alternatives can also provide us with many creative ideas, we can come to know about their weaknesses which can be converted into our strength to promote and reach to the competitors’ clients. We can get an idea from them about the many different and innovative ways of creating and promoting the podcasts.

6) Equipment and Talent

When a business is set up, the first thing that comes to every business-minded people is about the piece of equipment required to set up the business. When all this is done, it takes some time to provide you with the profit. Unlike other businesses, the podcast doesn’t require a lot of tools and equipment to be set up but it only requires a laptop, voice recorder, audio editing software which can be downloaded in the laptop itself and is made available for free.

Now every third in six-person comes out to be talented. This talent can be utilised in making the audio for podcasts interesting and entertaining so that listeners remain intact and are equally curious.

Hence, the points that have been discussed above in detail are enough reason to provide the answer to the question should business require its own podcasts. In short, podcasts are a stepping stone for the business to grow and establish.

Author: Nina Mdivani